They Sleep with Them?
No one can deny the attachment that people have with their mobile phones today. Even though I was aware of how close people keep their phones, I was shocked to find out that 7 out of 10 people sleep with their mobile phones within arm’s reach. Yes… that’s 70%!
Imagine sending out a quick Bulk SMS with a discount offer to your customers.
How many of them do you think will open your message? How many do you think will take you up on your offer?
Well, studies show that offers made via text message gets approximately a 20% response rate whereas traditional advertising methods get anywhere from 1%-3%. The difference in these numbers is astounding.
Text Message Marketing is extremely targeted because you can be almost certain that the person who is supposed to receive your message will receive it. It is also very reliable because most text messages are delivered to their intended parties.
No matter what time of day you send the message, it will be waiting for your recipients when they get to it – which, is usually within 5 minutes of delivery.
Text messages are read and opened most of the time, so deliverability is less of an issue than any other marketing channel.
Text message marketing may sound like it costs a lot of money to run, but the truth is that it’s one of the most cost-effective forms of marketing around. Not only is it inexpensive, but the returns on this small investment are amazing.